Seller’s Guide | Jovanna Giannasio-Fern | Honolulu Real Estate Expert

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy-to-follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.

Step 1: Let’s Talk

Meet with your Compass agent to discuss your plans and goals, trends in the current marketplace, and assess your property’s qualities and characteristics. Your Compass agent will analyze comparable property sales, assess the competition, work with you to determine pricing strategy, and outline a strategic plan to achieve the best possible result for you as a seller

Step 2: Setting the Stage

From applying a fresh coat of paint to rearranging furniture, your Compass agent will ensure that the property is visually ready for showing. Your agent will schedule a professional photo shoot, commission an illustrative floor plan, and prepare a listing description. At this time, you should also sit down with your agent and complete the Seller Disclosure documents that will be necessary for the transaction.

Step 3: Going Live

The listing is broadcast on Compass.com and sent across our 100+ partner sites for the duration of the selling process.

Step 4: Spreading the Word

The Compass marketing team produces beautiful print collateral to strategically showcase your property. Your agent develops and executes an intelligent, effective paid marketing plan in relevant publications. Eye-catching property signs are produced and placed outside your property.

Step 5: Making Connections

Your agent continuously leverages professional contacts and the Compass Network Tool to find ideal buyer brokers. Open houses are hosted for both brokers and clients on an ongoing basis.

Step 6: Market Response

Your agent conducts an assessment of the market response within the first 30 days of your listing going live. Feedback from agents and buyers is aggregated, and the listing strategy revised if needed.

Step 7: Communication

You and your Compass agent will establish the best method and frequency of communicating as the process unfolds. Your agent will provide you with regular feedback and will keep you updated with continuous traffic metrics and information from the market.

Step 8: Negotiations

Once we receive an offer, your agent will contact you to review the terms of the offer and analyze the pros and cons. Together you will decide how to respond to the buyer in one of several ways: accepting the offer, rejecting the offer, or making a counter offer.

Step 9: Escrow

Once a contract has been agreed to and signed by all parties, an escrow will be opened and the buyer’s contingency period will begin. Timelines for the completion of buyer and seller responsibilities will be listed in the purchase contract and adhered to in the escrow. Your Compass agent will keep a close eye on the timelines and ensure that you are in compliance with your responsibilities, while also holding the buyer’s side to task to keep the process moving.

Step 10: Closing

Your Compass agent will monitor and coordinate all the details necessary to get you to the finish line. Once the buyer has performed their inspections, removed their contingencies, and the loan (if any) is ready to fund, your agent will arrange the final walk-through. At or near this time the escrow will close, payment will be made, and the keys will be handed over to the buyer.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

S.A.

“Jovanna was a pleasure to work with. Her grace and efficiency in today's market made our transaction an enjoyable experience. We look forward to working with her in future ...”
A.L.

“Jovanna's work ethic, local expertise, and diplomatic communication skills make her the perfect agent. She handled the complex negotiations with aplomb and served as our ad...”
M.G.

“We were so fortunate to have had Jovanna help with our recent home purchase. It’s a rough market for buyers and Jovanna remained patient and persistent throughout our searc...”
Jose P.

“Blessed me to have Jovanna! When I first arrived on the island I had no idea where to start, but Jovanna made my first-time home-buying experience straightforward and guide...”
S.V.

“Not only did Jovanna match us with a condo in our dream location, but she sailed us through the sale while we were away on the mainland, and then hooked us up with resource...”
S.M.

“Jovanna was absolutely the right agent/realtor for us. Coming from New York and looking for a second home in Honolulu, we had very particular requests. Jovanna’s comprehe...”
J.R.

“I cannot speak highly enough about Jovanna. She helped us with the purchase of our first home. This could be a very daunting and overwhelming experience but Jovanna was so ...”
J.P

“Literally feeling blessed to have worked with Jovanna! When I first arrived on island I had no idea where to start, but Jovanna made my first time home buying experience st...”

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Seller's Guide

A Step-by-Step First Time Seller's Guide

Step 1: Let’s Talk

Step 2: Setting the Stage

Step 3: Going Live

Step 4: Spreading the Word

Step 5: Making Connections

Step 6: Market Response

Step 7: Communication

Step 8: Negotiations

Step 9: Escrow

Step 10: Closing

Congratulations!

S.A.

“Jovanna was a pleasure to work with. Her grace and efficiency in today's market made our transaction an enjoyable experience. We look forward to working with her in future ...”

A.L.

“Jovanna's work ethic, local expertise, and diplomatic communication skills make her the perfect agent. She handled the complex negotiations with aplomb and served as our ad...”

M.G.

“We were so fortunate to have had Jovanna help with our recent home purchase. It’s a rough market for buyers and Jovanna remained patient and persistent throughout our searc...”

Jose P.

“Blessed me to have Jovanna! When I first arrived on the island I had no idea where to start, but Jovanna made my first-time home-buying experience straightforward and guide...”

S.V.

“Not only did Jovanna match us with a condo in our dream location, but she sailed us through the sale while we were away on the mainland, and then hooked us up with resource...”

S.M.

“Jovanna was absolutely the right agent/realtor for us. Coming from New York and looking for a second home in Honolulu, we had very particular requests. Jovanna’s comprehe...”

J.R.

“I cannot speak highly enough about Jovanna. She helped us with the purchase of our first home. This could be a very daunting and overwhelming experience but Jovanna was so ...”

J.P

“Literally feeling blessed to have worked with Jovanna! When I first arrived on island I had no idea where to start, but Jovanna made my first time home buying experience st...”